2.1 Customer data
Personal data includes all information relating to an identifiable natural person. As part of our activities, we process the types of personal data listed below, whereby additional personal information may also be processed:
This data protection declaration also applies to Abt Automobile AG in Liestal, Abt Automobile AG in Reinach and our body shop in Reinach.
Our highest standards for the quality of our products and services are reflected in our handling of your data. Our main objective is to establish and maintain a trusting business relationship with our customers and interested parties. The security and confidentiality of your personal information is particularly important to us. We are therefore committed to processing and using your data with the utmost care, in compliance with your consent and in accordance with the applicable data protection laws.
In the following sections of our data protection guidelines, we explain how Abt Automobile AG collects, processes and uses the personal data of its customers and interested parties.
For information on our data protection measures, please contact us in writing:
Abt Automobile AG
Data Protection Department
St. Jakob-Strasse 72
4132 Muttenz
We take extensive measures to ensure the protection of your data. These include the use of the services of a data protection expert, the creation of a data processing register, continuous training of our employees in the area of data protection and their binding commitment to data protection. In addition, we carry out thorough checks on our service providers and conclude order processing contracts with them.
Our measures to protect your personal data include appropriate technical and organizational security precautions. We take into account the current state of the art, the risk of data processing and the associated investment costs. Our orientation is not only in accordance with the requirements of the Swiss Data Protection Act, but also in compliance with the provisions of the Data Protection Regulation. The main objective of these measures is to prevent data protection violations, such as unauthorized access and misuse of your data. We also require our processors to take appropriate technical and organizational security precautions.
Please note that communication by email is generally unencrypted. There is therefore a risk that data may be lost during transmission or intercepted and/or manipulated by unauthorized third parties, for example to alter the authenticity of the messages. We take appropriate technical and organizational measures to minimize such risks within our system.Trotz unserer Bemühungen können wir jedoch nicht garantieren, dass die Vertraulichkeit Ihrer Daten bei der Übertragung per E-Mail gewährleistet ist. Dies gilt insbesondere für die Übertragung besonders schützenswerter personenbezogener Daten. In solchen Fällen bitten wir Sie, uns nicht per E-Mail zu kontaktieren, sondern im Voraus einen sicheren Kommunikationskanal mit uns zu vereinbaren.
It should also be noted that external end devices such as PCs, smartphones and parts of the infrastructure involved in the transmission are beyond our control. Therefore, we cannot accept any liability for any consequences and damages resulting from the electronic exchange of information, in particular in the event of misuse of the e-mail system. We reserve the right to claim any intentional damage that we may suffer as a result of the electronic exchange of information with you. In individual cases, we also reserve the right not to reply to e-mails or to take additional security measures for orders or information sent by e-mail.
We store and process your personal data for as long as is necessary to fulfill our contractual obligations and legal requirements or to achieve the intended purposes of data processing. This may take the entire duration of our business relationship, from the initiation to the execution and termination of a contract or order. In addition, we may store personal data in accordance with the statutory retention and documentation regulations. It is possible that we may retain personal data for a period during which potential claims could be asserted against our company. This may also be the case if required by law or if legitimate business interests require such retention, for example for reasons of evidence and documentation.
Personal data includes all information relating to an identifiable natural person. As part of our activities, we process the types of personal data listed below, whereby additional personal information may also be processed:
Contract-related information includes all data that arises in connection with the processing of contracts, including all communication data between you and us, whether via the contact form, e-mail, telephone, chat, in writing or in any other way, we collect the information that is exchanged during this interaction. This includes in particular:
If you visit abtautomobile.ch and the subpages to be found on it or use our networks (e.g. WLAN), we collect certain technical information, including:
Control units process data to operate the vehicle.
This includes, for example:
In special cases (e.g. if the vehicle has detected a malfunction), it may be necessary to store data that would actually only be volatile.
If you make use of services (e.g. repair services, maintenance work), the stored operating data can, if necessary, be read out and used together with the vehicle identification number. The data can be read out from the vehicle by employees of the BMW partner or third parties (e.g. breakdown services). The same applies to warranty cases and quality assurance measures.
The readout is usually carried out via the legally required connection for OBD (“on-board diagnostics”) in the vehicle. The operating data read out documents the technical status of the vehicle or individual components and helps with fault diagnosis, compliance with warranty obligations and quality improvement. This data, in particular information on component stress, technical events, operating errors and other faults, is transmitted to BMW for this purpose together with the vehicle identification number if necessary. BMW is also subject to product liability. BMW also uses operating data from vehicles for this purpose, for example for recalls. This data can also be used to check the customer’s warranty and repair claims.
Fault memories in the vehicle can be reset by a service company as part of repair or service work or at your request.
Comfort and infotainment functions You can save comfort settings and customizations in the vehicle and change or reset them at any time.
Depending on the respective equipment, these include, for example:
You can enter data into the vehicle’s infotainment functions yourself within the scope of the selected equipment. Depending on the respective equipment, this includes, for example:
This data for convenience and infotainment functions can be stored locally in the vehicle or on a device that you have connected to the vehicle (e.g. smartphone, USB stick or MP3 player). If you have entered data yourself, you can delete it at any time.
This data is only transmitted from the vehicle at your request, in particular when using online services in accordance with the settings you have selected.
We occasionally create photos, videos and audio recordings in which you may be seen or heard. This may be the case in the following locations in particular:
These video recordings may provide us with information about your behavior in the relevant situations. Please note that the use of video surveillance systems is locally limited and will be marked accordingly.
When you visit our website, purchase products, use our services, participate in events, competitions or similar events and interact with our infrastructure, we generally collect data about these interactions. This includes in particular
This data enables us to tailor our offers and services to your interests and preferences, possibly in conjunction with other data, in particular technical data (see section 3.5). This allows us to draw conclusions about your characteristics, preferences and likely behavior (sometimes referred to as “profiling”, see section 9). For example, we can infer your affinity for certain products and services or identify the preferences of segments (groups of people). This data may be used in both personally identifiable (e.g. for personalized advertising) and non-personally identifiable (e.g. for market research and product development) ways
Data collection on our website and social media is an important part of our business practices. We want to be transparent about what data we collect and where it is collected. Below you will find an overview of the places and platforms where data may be collected:
In the course of our business activities and in accordance with the aforementioned purposes, we may share information with various categories of recipients. This includes the following categories in particular:
Service provider partnerships: We maintain collaborations with service providers in Switzerland and abroad who regularly process personal data on our behalf. These partners act in the role of “agents” and are obliged to handle personal data in accordance with our instructions and to take appropriate security measures. These include:
Cooperation with car manufacturers and suppliers or leasing companies in order to carry out joint marketing activities or operate an online store for accessories.
This cooperation may mean that certain third parties are given access to personal data. Service providers and certain contractual partners acting on our behalf may be contractually obliged not to use the data for their own purposes. Other third parties such as financial service providers, insurance companies or authorities use the data for their own purposes, such as compliance with legal requirements, which is why we cannot restrict this processing.
In most cases, the personal data that we process is provided by you. This happens, for example, in the context of our services, the use of our website or communication with us. If you wish to conclude contracts with us or make use of our services, it is necessary for you to provide certain data. This also applies to the use of our website. In addition, you may be required by law to provide data in order to comply with legal requirements. Otherwise, you are free to provide us with data about yourself.
Furthermore, we may also receive data from third parties, in particular from our service providers, contractual partners, financial service providers, insurance companies and manufacturers or importers. We may also obtain data from publicly accessible sources, such as websites, company registers, land registers, commercial registers, credit agencies, address dealers, associations and telephone directories. We can also access data from internet analysis services
In certain services offered by us, we assume the role of a data processor. In such cases, it is necessary to conclude a special data processing agreement with us; we will provide detailed information on this in writing.
If you have any questions or concerns regarding data protection or your data protection rights, please do not hesitate to contact us.
Please note that the collection and processing of personal data by the importer or manufacturer and the collection of data by vehicles and corresponding apps in the vehicle or on your cell phone are the responsibility of the importer or manufacturer. The collection and processing of your data by the importer or manufacturer takes place, for example, when you configure your vehicle with us or request a quote, purchase a vehicle or make use of services (maintenance, repair, warranty, goodwill, connected services, etc.), use a connected vehicle or take part in one of our studies or satisfaction surveys.
For more information on the collection and processing of personal data by the importer or manufacturer, please refer to the relevant BMW privacy policy: www.bmw.ch
The privacy policy may be amended at any time. The version published on this website is the currently valid version.
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